Hi, I'm Lizzie

Designer, reformed girlboss, patron saint of multi-passionate creatives.

I'm a Chicago-based graphic designer and illustrator who’s spent the last decade working in almost every corner of the creative industry. I did the whole pastel-pantsuit-girlboss-era thing and lived to tell the tale (barely).

Nowadays, I’m all about helping fellow multi-passionate creative women build personal brands, businesses, and creative practices that don't require sacrificing everything else.

Let's be friends

The story so far…

  • [2013] Blogger

    Started a lifestyle blog in college as a creative outlet — and accidentally taught myself graphic design, HTML, and CSS trying to make it look good.

  • [2014] Etsy Seller

    Picked up my first freelance clients and opened an Etsy shop that went viral when a mystery flannel shirt listing hit the front page — hundreds of orders, $3,000, and my first real taste of entrepreneurship.

  • [2016] Marketing Manager

    Graduated with a journalism degree, turned a marketing internship into a full-time job, and quietly started adding logo and website design to my freelance work on the side.

  • [2018] Social Media Manager

    Took a miserable marketing job in Chicago that I quit after 10 months, launched a print-on-demand apparel shop called Brave Girl Club, and went all in on freelance design.

  • [2019] Brand Designer

    Grew my design client roster, started teaching branding and social media to small business owners, and had a sweatshirt go viral on Buzzfeed over the holidays – nearly $15K in sales in one week.

  • [2020] Pandemic Pause

    Pandemic hit, clients dried up, and my boyfriend and I moved back to Michigan, got engaged, and eloped at my parents' house before the year was out.

  • [2021] Agency Owner

    Built Asteria Studio into a full design agency with a team, a membership community, and a podcast – and burned out completely trying to perform the role of CEO rather than actually enjoy the work.

  • [2022] Designer (Again)

    Moved back to Chicago, bought a 130-year-old condo, and quietly let go of my girlboss agency era. I cold-emailed a women-owned design agency about freelance work, and somehow got hired full-time.

  • [2025] Writer

    Discovered Substack and launched Parenthetical – a blog & newsletter about books, style, and creative living that finally feels like all of me in one place.

  • [2026] Thriving Multi-Passionate

    Realized a decade-plus of doing this the hard way is actually worth something, so I launched Office Hours, started building a course, and began weaving more creative business content into Parenthetical.

Client Love

  • “Lizzie truly helped us build our brand from the ground up.”

    Lizzie truly helped us build our brand from the ground up. Her creativity, thoughtfulness, and attention to detail were unparalleled. We've received nothing but rave reviews on our website and branding!

    – Jenny Bakos

  • “You are truly a graphic design and creative goddess!”

    You are truly a graphic design and creative goddess! I absolutely love the look and feel of what you created for me. It is always a pleasure working with you.

    – Priscilla Chesney

  • “I am so in love with my new branding, colors, logo and website.”

    I am so in love with my new branding, colors, logo and website. It feels soooo me and I feel more confident. You were a dream to work with and I am so grateful I got connected with you for this project. I’d say we were a perfect match!

    – Sarah Dunn

  • “You made this whole process so easy and pain free.”

    You were wonderful to work with and made this whole process so easy, pain free and I feel like you really listened and understood what I was going for.

    – Billye Donya

  • “I feel like you went straight into my mind!”

    Oh my gosh, this is so amazing! I absolutely LOVE the drawings you did. I feel like you went straight into my mind - it was exactly what I was looking for.

    – Kelsey Reaves