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Parenthetical is a Substack-based lifestyle publication for creative, design-minded women who are building a life that actually looks and feels like them — not one borrowed from someone else's Pinterest board.

Published weekly by Chicago-based designer and writer Lizzie Campbell, Parenthetical covers books and reading, personal style, home and interiors, creativity, and the quietly radical act of slowing down on purpose.

My readers are not passive scrollers. They are actively curating — their shelves, their wardrobes, their habits, their hours. They come to Parenthetical to think, not just to consume.

  • 125k+

    Monthly Views

  • 40k+

    Social + Email Community

  • 33%

    Email Open Rate

  • 96%

    Women

  • 25-44

    Age Demographic

  • $100k+

    Household Income

Who She Is

She’s the heroine of her own 00s rom-com—intentional, educated, design-minded, and allergic to false sincerity.

She found Parenthetical through a friend's recommendation, a Substack Note about intentional living, or an Instagram post with ideas for what book to read next. She stays because the writing meets her in the gap between the life she can imagine and the one she's actually living — and because the recommendations here are specific, considered, and never driven by what's trending.

She is college-educated, design-literate, and sick of the kind of content that tells her to optimize her every waking moment. What she wants is a voice that accompanies her — through the book she's finally reading, the shelf she rearranged last weekend, the capsule wardrobe she's building slowly and on purpose. She is not a passive consumer of lifestyle content. She is an editor of her own life, and when something earns a place in these pages, she pays attention.

Demographics

  • Women, ages 25–44 (core: late 20s to mid-30s).

  • US-based, college-educated.

  • Household income $75K–$150K+, concentrated at $90K–$110K.

  • Works in creative industries, marketing, education, or design-adjacent roles.

  • Urban and near-urban.

Psychographics

  • Actively curating her wardrobe, home, reading life, and creative practice.

  • Skeptical of influencer culture; responds to editorial voice over advertising voice.

  • Buys intentionally; trusts recommendations.

  • Values quality, craft, and things that feel considered.