2026

Pricing Guide

I’m so grateful that you’re considering me for your project. Whether you’re in the earliest phases of deciding or are already certain of what you’re looking for, I hope this guide will help provide some clarity about what you can expect price and process wise.

If you have any questions, don’t hesitate to email me at
hi@lizziecampbell.com.

Packages + Pricing

Here are the details.

We offer a few base packages to start, with a wide range of add-ons and customization options. The prices fluctuate based on timeline, complexity of project, number of deliverables, and other factors. 

Because every brand and business is different, we like to start things off with a call to get to know more about you and your unique needs so that we can recommend the solutions that will work best for you and your business.

Package 01

The Essential Brand

A well-crafted and consistent brand identity is imperative to the success of your business. Our holistic brand discovery and design process pairs passion with strategy to create a beautiful, impactful brand that will serve your business for years to come.

Investment: $2,500 | timeline: 4-6 Weeks

Ideal for: authors, personal brands, service providers, and new or emerging brands. 

What’s Included

  • Your most-often used logo.

  • Additional logos that can be used for formats like social media, signage, packaging, etc. Made to be flexible and adaptable.

  • Small-scale brand applications like a website favicon. Think the Instagram camera icon or the Disney “D.”

  • A comprehensive color palette for your brand.

  • Fonts & type styles to use throughout your branding – typically a subheading, heading, and body font, with occasional accent fonts.

  • Your brand bible – a full document that shows you exactly how to use your new brand assets, so you never have to wonder.

Package 02

The Signature Brand

A well-crafted and consistent brand identity is imperative to the success of your business. Our holistic brand discovery and design process pairs passion with strategy to create a beautiful, impactful brand that will serve your business for years to come.

Investment: $5,000 | timeline: 5-7 Weeks

Ideal for: coaches & educators, product-based brands, or anyone with a particularly unique offering.

What’s Included

  • A comprehensive strategy & messaging bank to help position your brand in your industry and speak to your ideal clients or customers.

  • Your most-often used logo.

  • Additional logos that can be used for formats like social media, signage, packaging, etc. Made to be flexible and adaptable.

  • Small-scale brand applications like a website favicon. Think the Instagram camera icon or the Disney “D.”

  • Custom patterns and illustrations to use throughout your brand suite.

  • A comprehensive color palette for your brand.

  • Fonts & type styles to use throughout your branding – typically a subheading, heading, and body font, with occasional accent fonts.

  • Your brand bible – a full document that shows you exactly how to use your new brand assets, so you never have to wonder.

Package 03

The Service-Based Website

Your website is your brand’s online home, and in this digital day and age, having a beautiful and easy to navigate site is crucial to your success. From simple marketing websites and sales pages to editorial-first content-driven platforms, we can do it all!

Investment: $5,000 | timeline: 3-5 Weeks
What’s Included

  • A guide to help you write your own website content.

  • An initial mockup and layout of the website’s homepage to nail down design look and feel and overall direction.

  • We build out our marketing, personal brand, and service-based sites in Squarespace. Up to seven pages (and one blog) included.

  • Design that will be seamlessly responsive (read: look good) across desktop and mobile sizes.

  • A live training & handoff call and recording so you can feel confident making basic updates to your site.

  • We’ll implement best practices for web content and SEO/AIO for discoverability.

  • We’ll handle connecting your domain and making your site live so you don’t have to deal with the hassle.

Package 04

The E-Commerce Website

As an online shop, your digital storefront is vital to your bottom line. With more people shopping online than ever before, having a beautiful and easy to navigate shop with trusted payment and shipping partners is a must for all product-based businesses.

Investment: $8,000 | timeline: 5-7 Weeks
What’s Included

  • A guide to help you write your own website content.

  • An initial mockup and layout of the website’s homepage to nail down design look and feel and overall direction.

  • We build out e-commerce websites using Shopify’s theme editor. Requires the purchase of a premium theme. Includes home page, collection page, up to two product pages, about page, and store policies.

  • Design that will be seamlessly responsive (read: look good) across desktop and mobile sizes.

  • A live training & handoff call and recording so you can feel confident making basic updates to your site.

  • We’ll implement best practices for web content and SEO/AIO for discoverability.

  • We’ll handle connecting your domain and making your site live so you don’t have to deal with the hassle.

Add-Ons

Add any of these collateral items to your brand or web design package to customize it to your liking.

Don’t see something that you need? Let’s chat about it! 

    • Business Card: $350

    • Packaging Insert/Thank You Card: $500

    • Notecards: $350

    • Email Template: $1,200

    • PDF (10 Pages): $700

    • PDF (20 Pages): $1,200

    • Instagram Carousel Templates: $500

    • Instagram Story Templates: $500

    • Instagram Story Highlight Icons: $350

    • Hang Tag: $350

    • Shipper Box: $800

    • Product Packaging: Custom Quote

    • Product Label: Custom Quote

    • Tissue Paper: $350

    • Sticker: $150/each

    • Packing Tape: $350

  • One of my favorite things to design is custom merch, including tee shirts, sweatshirts, pennants, pins, stickers, tote bags, etc. Get in touch for a custom quote.

The Process

Add any of these collateral items to your brand or web design package to customize it to your liking.

Don’t see something that you need? Let’s chat about it! 

  • Before we get started, I’ll send over a comprehensive discovery questionnaire to get to know all the ins and outs of you, your business, your customer or client, and your why.

  • Once we have that nailed down, I’ll dive into designing your brand and/or website.

    For branding, you’ll receive a polished document with two concepts to choose from. You’ll select your chosen concept, and we’ll move forward with any tweaks or feedback you have.

    For web, first we’ll design a homepage mockup that will give you an idea of the overall look and feel and direction for the rest of the site. Once we have your sign-off on that, we’ll build out the rest of your website pages.

  • It’s the moment you’ve been waiting for! We’ll schedule a handoff call that includes any training, you’ll receive your comprehensive brand guidelines and all the assets to launch your new brand into the world with pizzazz.

Client Love

  • “Lizzie truly helped us build our brand from the ground up.”

    Lizzie truly helped us build our brand from the ground up. Her creativity, thoughtfulness, and attention to detail were unparalleled. We've received nothing but rave reviews on our website and branding!

    – Jenny Bakos

  • “You are truly a graphic design and creative goddess!”

    You are truly a graphic design and creative goddess! I absolutely love the look and feel of what you created for me. It is always a pleasure working with you.

    – Priscilla Chesney

  • “I am so in love with my new branding, colors, logo and website.”

    I am so in love with my new branding, colors, logo and website. It feels soooo me and I feel more confident. You were a dream to work with and I am so grateful I got connected with you for this project. I’d say we were a perfect match!

    – Sarah Dunn

  • “You made this whole process so easy and pain free.”

    You were wonderful to work with and made this whole process so easy, pain free and I feel like you really listened and understood what I was going for.

    – Billye Donya

  • “I feel like you went straight into my mind!”

    Oh my gosh, this is so amazing! I absolutely LOVE the drawings you did. I feel like you went straight into my mind - it was exactly what I was looking for.

    – Kelsey Reaves

Ready to get started?

Fill out the form below to schedule an intro call.

Got Questions? We’ve Got Answers

  • Short answer: nope! Branding is so much more than “just” a logo. In fact, believe it or not, sometimes the logo is the least important part. A comprehensive (and effective) brand is based in strategy and executed through a variety of applications - from color palette to website copy to packaging to, yes, logo design.

  • Yes! We break our projects up into monthly payments plans based on the project timeline to ensure you can invest in your business confidently. Your first payment will be due at time of booking your project.

  • We only offer web design to our branding clients who have gone through our branding experience. Why? Because it makes your website so much stronger when you have a solid brand identity in place!

  • Much of it will take place through email, digital forms, and screen-recordings. We find it’s easier to gather and keep track of detailed feedback this way! However, there will be a couple opportunities to have a phone or Zoom call if you want to chat through any strategy pieces and general questions.

  • Each branding package includes 2 additional rounds of revision. Rarely do we have clients go beyond the three proofs included, but if we do, we simply charge our hourly rate ($150/hr) for further edits. We will always do our best to give time estimates so that you’re informed!

  • The listed timelines are estimates, and are entirely dependent on timely feedback and communication. We ask that you respond to any emails in a timeline manner and provide feedback to proofs with five business days to keep us both on track.