Inside the Toolkit, you’ll uncover…
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The words that describe what you do, clearly, confidently, in any context.
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A brand voice that sounds like you — not like a slightly polished version of everyone else.
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The complete messaging system your bio, About page, captions, and pitches have all been waiting for.
Sound familiar?You've read the posts. You've saved the carousels.
You might have even hired someone to help.
But your brand still doesn't fully feel like you – and you're not totally sure why.
You do more than one thing, so every time someone asks what you do, you give a slightly different answer – and none of them feel quite right.
You've tried the "pick a niche" advice and it felt like lying – so you went back to the vague version that covers everything and says nothing.
Your Instagram bio, your website, and your captions all sound like they were written by three different people (because they kind of were).
You're showing up, posting, pitching – but attracting the wrong people, or no one at all, and you're starting to think your messaging is why.
The thing isYou don’t have a clarity problem. You have a language problem.
You know what you do. You know why you do it. What you're missing is the specific, repeatable language that connects all of it — the thread that runs through your bio, your elevator pitch, your About page, your captions — and makes you instantly recognizable to exactly the right people.
The standard brand advice wasn't written for someone like you. It was written for businesses with one offer, one audience, one lane.
You don't have one lane. And you shouldn't have to pretend you do.
introducingThe Personal Brand Messaging Toolkit
Now you can build your complete messaging system using the same frameworks I use with my own clients – organized around the three things your brand messaging actually needs to do.
One Notion workspace. Total messaging clarity.
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What You Say
Get clear on the words that describe what you do, who you do it for, and why it matters – then put them into formats you can actually use.
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How You Sound
Define the voice that makes your content feel unmistakably yours, figure out what you actually want to be known for, and build the framework that makes showing up online feel less like starting from scratch every time.
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Where You Show Up
Templates for the specific places your messaging has to work hardest — the pages and profiles people actually read before deciding whether to hire you, follow you, or buy from you.
Plus three bonus sections:
Bonus 1: The About Page Accelerator
A plug-and-play section-by-section structure for writing an About page that makes the right people feel seen and gives everyone a clear next step. Most people spend weeks avoiding this page. This makes it a one-sitting project.
Bonus 2: Tagline & Positioning Statement Workshop
Find the short phrase that captures your brand's essence – and write the internal positioning statement that anchors every messaging decision you make from here.
Bonus 3: Messaging Maintenance Checklist
A quarterly audit to keep your messaging current as your business evolves. Because what's true about your brand today might not be true in six months.
Who It's forYou're ready to build your messaging on something real.
You're a creative freelancer or service provider who does more than one thing and struggles to explain all of it coherently.
You've been told to niche down and it felt like shrinking.
You're rebranding and need to go back to the foundation.
Your messaging looks fine but lacks consistency or direction.
You want deeper clarity on your audience and how to talk to them.
You're launching something new and want to start with a real messaging foundation.
The before & after your brand deserves.
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Before
❌ Rewriting your bio from scratch every few months – and still not loving it.
❌ Posting and pitching with inconsistent messaging, wondering why it's not connecting.
❌ Freezing every time someone asks what you do, because the answer always sounds either too small or too scattered.
❌ Knowing your work inside out but not being able to translate it into a brand.
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After
✅ A bio that works at every length and actually sounds like you.
✅ Content that feels coherent because it's coming from a clear, defined point of view.
✅ An elevator pitch you can deliver without second-guessing yourself mid-sentence.
✅ A messaging system that reflects the full range of what you do, without flattening it.
am I?
Hi, I'm LizzieDesigner, reformed girlboss, patron saint of multi-passionate creatives.
I spent 10+ years across freelancing, agency work, studio ownership, and in-house design – building brands, burning out, and eventually figuring out what actually works.
I've been exactly where you are: doing more than one thing, trying to force it into a one-liner, and ending up with messaging that felt like a lie.
The frameworks in this toolkit are the ones I wish I'd had then – and the ones I use now, both in my own business and with every client I work with.
You got questions, I got answers.
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It's a Notion template — duplicate it once and it's yours forever. You'll need a Notion account, but the free plan works perfectly.
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Yes. The frameworks in here are the same ones I work through with every brand strategy client — not a simplified version, the real thing.
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Even better, honestly. Running an established brand through this is one of the most useful things you can do – especially if your messaging evolved over time without real strategy behind it. This works at any stage.
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This is actually the best time to do it. Building your messaging foundation early saves you months of inconsistent content and awkward client conversations. You don't need an established brand to use this – you just need to know roughly what you do and who you do it for.
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Due to the digital nature of this product, I’m not able to offer refunds. If you have any questions before or after you buy, don’t hesitate to send me an email at hi@lizziecampbell.com.
The messaging system your brand has been waiting for – now yours.
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